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Holt Renfrew: TikTok Launch

To promote the launch of one of WGames' newest casino-style in-app game, I conceptualized a social media-friendly promo from beginning to end, prioritizing thumb-stopping, attention-grabbing design aimed at the senior target audience. Using 2D and 3D animation and accentuating the visuals with my own sound design, the ad was ultimately optimized for multiple platforms.

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