Today's Parent x McDonald's:

7 Creative Ways To Get Your Kids Reading

Spotlighting the Happy Meal Readers Program at McDonald's, I worked with the Today's Parent team to develop an explainer video filled with top tips for creative ways to get young children excited about reading. Working with character animation and complex transitions, this project involved navigating the needs and preferences of various stakeholders, including producers and art directors, sales reps, designers and the client. Ultimately, I was able to create a finished product that delivered on everyone's expectations.