This project was completed over the course of a year and a half, as we researched, scripted, illustrated and animated every aspect of each week of pregnancy, from the approximate size of the baby to when the mother is most likely to have swollen ankles. The weekly videos were ultimately compiled into three trimester videos, as well as in a weekly pregnancy newsletter; as of now, the videos have collectively amassed more than 5 million views. As the person in charge of managing the multiple deliverables, I developed a whole asset management system for the program.