Shoppers Drug Mart: Bite-Sized Beauty Videos

Bouncy mascara brushes, rich lipstick colour formulas, pigmented eye shadow palettes: Featuring luxury beauty brands, product launches and promotional events, we worked with the Shoppers Drug Mart custom content team to create more than 100 individual assets across platforms for social, billboards and in-store use. These bite-sized beauty videos garnered hundreds of thousands of likes and millions of views across multiple delivery formats in a highly competitive corner of the market.