Today's Parents: Pee Problems

For this cheeky branded content campaign for Chatelaine and Tena, we embarked on a playful and informative journey inspired by Today’s Parent's highly popular series on weekly pregnancy with over 10 million views. Our approach was influenced by the engaging and light-hearted style of the series, ensuring a fun and vibrant exploration of incontinence. The result is a unique explainer video, filled with humor and charm.